Highlighting the trainer’s comprision of 20% recycled materials, the campaign depicts the shoes within a number of semi-natural environments. With sonic references drawing from ASMR, I created two four-minute soundscapes, recording the sounds of the trainers as they interracted with different materials, woven into an eperimental, ambient musical soundbed.
As well as editing these soundscapes to fit promotional video content, I worked closely with digital designers @dxr.zone to create a visually and sonically interractive site overlay, which allowed the viewer to experience different sound textures as they hovered their mouse over different areas of the page.
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